Search News Recap
Here’s what happened today in search, as reported from various sources.
From Search Engine Land
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Google Confirms Shortened Search Results Snippets
- Date: May 14, 2018 by Barry Schwartz
- Summary: Recent efforts to expand Google search results snippets may have been for naught, as they have been shortened again.
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Improve Paid Search Lead-Gen with Cohort Analysis
- Date: May 14, 2018 by Megan Taggart
- Summary: Utilizing cohort analyses can be an effective way to understand trends and customer journeys. Megan Taggart provides insights on applying this model to paid search reporting.
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Google Alerts Reviewers When Business Owners Respond
- Date: May 14, 2018 by Barry Schwartz
- Summary: Google will soon notify users who leave reviews when business owners reply.
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Driving Calls with PPC: Common Mistakes to Avoid
- Date: May 14, 2018 by Sponsored Content: Invoca
- Summary: Many marketers aim to increase conversions and reduce costs through PPC campaigns. However, complications arise when the goal is to generate calls.
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Enhancing E-commerce Text Ads with Ad Customizer Data Feeds
- Date: May 14, 2018 by Joe Martinez
- Summary: Joe Martinez advises moving away from keyword-stuffed ads and using ad customizers for dynamic updates to improve sales through value-based advertising.
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Guide to Paid Media Management Software
- Date: May 14, 2018 by Digital Marketing Depot
- Summary: A detailed examination of the expanding field of paid media management platforms and key considerations during implementation is available through MarTech Today’s guide.
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Call for Session Ideas for SMX East
- Date: May 14, 2018 by Chris Sherman
- Summary: SMX East, happening on October 24-25, 2018, seeks innovative session ideas from the public. Those interested in speaking are also invited to contribute ideas for the agenda.
- Mother’s Day Google Doodle Celebrates Moms
- Date: May 13, 2018 by Amy Gesenhues
- Summary: A vibrant Google Doodle, which leads to a search for Mother’s Day, honors mothers with hand-painted art.
Recent Headlines from MarTech
- Improving e-commerce text ads with ad customizer data feeds
- Improve paid search lead-gen with cohort analysis
- Shoppables are just getting started
- Lithium to discontinue Klout service as GDPR launches
- IAB Tech Lab introduces new ads.txt aggregation service
- Facebook suspends 200 apps over data misuse concerns
- Google updates GDPR guidance for user consent
- Restrictions on DoubleClick IDs to maintain measurement within Google’s environment
- Driving calls with PPC: Mistakes to avoid
- Snapchat initiates redesign reverting previous changes on iOS
Other Search News
- Discussion on whether Google will return to shorter Meta Descriptions
- Guide for digital marketers on broken link building
- Context-based input disambiguation in search
- Possible Google Search Algorithm Update discussed
- Competitive device trends analysis in-depth
- Simple methods to optimize Google usage
- Implications of GDPR on AdWords accounts
- Necessity of PPC ad campaigns in 2018
This roundup provides a concise overview of the day’s key updates in the world of search and digital marketing.
